Are you fully harnessing the power of Rekisa to elevate your online store's performance and streamline your operations? Rekisa boasts a plethora of features designed to not only boost your store's revenue but also to save you valuable time. Let's delve into how you can maximize the potential of Rekisa to propel your business forward.

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1. Implement Cross-Selling Strategies with Rekisa

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Encourage customers to explore additional products or services that complement their purchases. Cross-selling is a proven marketing technique aimed at boosting revenue by recommending related or complementary items alongside a primary purchase. Just like a skilled salesperson suggests add-ons or upgrades in a physical store, you can replicate this strategy seamlessly in your Rekisa online store. For instance, if your store specializes in selling skateboards, you can cross sell premium bearings, vibrant stickers, eye-catching decals, high performance wheels, repair services, or extended warranties. With Rekisa, you have the flexibility to configure suggested products directly on the product page or during the checkout process. Moreover, you can take it a step further by:

• Bundling products together to offer value-packed deals.
• Providing accessory options to enhance the customer experience.
• Identifying and promoting product combinations frequently purchased together to encourage upsells.

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How to Set Up Cross-Selling for Individual Products with Rekisa:

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1. Navigate to your Rekisa Control Panel.
2. Select "Catalog" and then click on "Products".
3. Create a new product or choose an existing one that you want to link with cross-sales.
4. Once you've selected the product, locate the option to associate related products.
5. You can assign related products either individually or by category, depending on your preference and product organization.
6. After assigning the related products, remember to save your changes to ensure they are applied successfully.

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Enabling the "You may also like" Section at Checkout with Rekisa:

1. Access your Rekisa Control Panel.
2. Navigate to "Settings" and then select "General".
3. Within the General settings, locate and click on "Cart".
4. Scroll down to the bottom of the page to find the relevant section settings.
5. Enable the option to display the "You may also like" section on both product pages and in the cart.
6. Once enabled, remember to save your changes to apply the updates successfully.

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Please ensure that Related Products are enabled for both your cart and your product pages.

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2. Provide Bulk or Volume Discounts

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Offering discounts for purchasing items in bulk not only encourages customers to buy more but also has the potential to increase your average transaction value and overall revenue. Additionally, bulk discounts can be utilized to clear out older inventory or manage stock levels effectively. Moreover, by offering bulk discounts, you can potentially provide better shipping rates to your customers. Rekisa offers a unique feature where its algorithm suggests users add more items to their cart to unlock higher discounts. When a customer adds a bulk discounted item to their cart, a message will prompt them, informing them that they can save even more by adding one or two additional items.

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How to Set Up Bulk Discounts with Rekisa:

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1. Access your Rekisa Control Panel.
2. Navigate to "Promotions" and then select "Discounts".
3. Configure your discounts based on either the subtotal (Venture Plan) or customer groups (Business Plan), or utilize both options for added flexibility.
4. Once you've set up your discounts according to your preferences, remember to save the changes to ensure they are applied successfully.

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Please note: You will need a Venture Plan or a Business Plan to access and configure Bulk Discounts.

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3. Host a Contest

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Running a contest can be a powerful strategy to boost your revenue by enhancing engagement on social media platforms, increasing brand awareness, expanding your subscriber base, and gathering valuable customer data. Additionally, contests can help lower marketing costs as customers actively participate in promoting your brand to attract new customers.

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The type of contest you choose to run will depend on your specific goals and niche. Here are some examples of contest formats you may consider:

• Photo caption contest
• Sweepstakes
• Video contest
• Essay contest
• Selfie contest
• Best tips contest, and more.

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How to Execute:

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Ensure a well-defined target goal and clear contest rules. Clarify the winner selection process to be straightforward, leaving no room for ambiguity. Leverage partnerships with influencers and local businesses to amplify contest promotion. Utilize social media ads for wider reach and engagement.

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4. Mobile Selling Solutions:

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Empower yourself to carry and sell your entire inventory wherever you go, leveraging your online store accessible on desktops, tablets, or mobile devices. Expand your revenue streams by enabling sales from any location, whether online or in person.

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With a stable internet connection and a tablet, you can seamlessly conduct sales on the go at various events such as:

• Trade-shows
• Sidewalk sales
• Demo and sampling events
• Pop-up shops
• Roadshows

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Additional Strategies:

• Showcase samples and display product variations available in your online store, such as different colors.
• Facilitate the acceptance of deposits for customer orders to secure sales.

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How to:

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Here's what you'll require:

• A reliable internet connection
• A tablet or laptop accessing your online store
• Rekisa Mobile App

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You can bring along the top-selling physical version of your product and present variations (such as different colors, sizes, etc.) to potential customers by showcasing high-resolution photos from your online store. Take pre-orders with deposits and provide discounts on future purchases when conducting in-person sales.

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4. Utilize YouTube for Sales:

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Tap into YouTube as a platform to showcase and sell your products effectively online.

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Here's why product videos can significantly enhance your conversion rates:

• Viewers are 64% to 85% more inclined to make a purchase after watching a product video.
• Product videos have the potential to boost social shares and recommendations.
• According to HubSpot, our brains process video content 60,000 times faster than text, making it a powerful tool for capturing attention and driving sales.

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How to:

1. Produce Your Own Videos
2. Collaborate with YouTubers to Showcase Your Products
3. Embed Pre-existing Product Videos

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Ensure to Disable Controls, Ads, and Related Video Suggestions when embedding External Videos. This ensures that your audience stays focused on your product, minimizing distractions and preventing them from navigating away to YouTube.

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5. Instill a Feeling of Immediacy:

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Urgency serves as a persuasive trigger prompting swift action. Employing this tactic can enhance conversion rates by:

• Stimulating impulse purchases
• Reducing abandoned orders
• Streamlining the decision-making process for customers

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How to:

Incorporate a sense of urgency into your online store by utilizing product labels and marketing features offered by Zotabox.

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https://youtu.be/ctpOQTYbPII

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Enhance the Sense of Urgency:

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Implement visible indicators like:

• Sidebar notifications
• Promotion bars
• Low stock alerts on products
• Clocks or countdown timers

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Fill these noticeable sections with:

• Time-sensitive shipping rates
• Limited-time offers
• Scarcity notifications

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Incorporate words such as:

• Now
• Today
• Fast
• Quick
• Rush
• Hurry
• Approaching
• Seconds
• Deadline
• Over
• Instant

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And use phrases like:

• Don’t Miss Out
• One Day Only
• Last Chance
• Once in a Lifetime
• Now or Never

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7. Implement FOMO Alerts:

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FOMO, or Fear of Missing Out, is a powerful psychological phenomenon. By integrating the FOMO app into your online store, you can display popups that appear periodically while your customers browse your site. This strategy can boost your revenue in several ways, including:

• Creating a perception of high activity on your store
• Evoking a sense of urgency in potential buyers
• Prompting immediate action
• Enhancing trust in your brand

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Examples of FOMO alerts:

• "Someone from Pennsylvania just purchased handmade glasses!"
• "A customer in Australia just subscribed to our newsletter!"

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How to:

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While this feature isn't native to Rekisa, you can easily incorporate it using an app available in the Rekisa App Market called Social Proof. This app displays order notifications similar to the examples provided above to engage and reassure your visitors.

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8. Capitalize on Your Expertise:

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Expanding your revenue streams through timeless downloadable products can be achieved by cross-selling with your physical goods or by bolstering your brand identity. Demonstrating your expertise in a shareable format not only solidifies your authority in your field but also broadens your audience reach, attracting individuals interested in your offerings.

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You can showcase your knowledge through a variety of formats and content types, including:

• Tutorials
• Instruction manuals
• eBooks
• Infographics
• Templates
• Photos
• Code
• Video

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Please note: To sell downloadable products in Rekisa, you will require a Venture Plan.

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How to:

1. Access your Rekisa Control Panel.
2. Create a new downloadable product.
3. Once payment is processed, your client will receive their product automatically.

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9. Collaborate with Other Businesses:

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Expand your reach and tap into new markets by leveraging the audiences of complementary businesses. Consider partnering with:

• Influencers
• Local establishments
• Businesses operating outside your industry
• Nonprofit organizations

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How to:

1. Identify non-competing companies with a relevant target audience.
2. Establish collaborative strategies such as:
   • Hosting joint contests
   • Cross-promoting through email newsletters
   • Sharing each other's content on social media
   • Collaborating on content marketing initiatives
   • Co-creating downloadable products and sharing profits
3. Ensure parity in audience size or equitable trade before initiating partnership discussions with potential collaborators.

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10. Introduce a Gift Selection:

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Incorporate a dedicated gifting section within your online store, particularly during holiday periods, to:

• Attract fresh visitors during the festive season
• Aid customers in making purchasing decisions
• Showcase your products and services

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According to Google Trends, "Holiday Gift Guide" garners significant search interest in November and December. Consider establishing a category labeled "Holiday Gift Guide" with subcategories segmented by:

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Price Range:

• Gifts under $5
• Gifts under $10
• Gifts under $20

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Recipient Gender:

• For Him
• For Her
• For Them

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Age Group:

• Gifts for Teenagers
• Gifts for Adults
• Gifts for Millennials

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Relationship:

• Gifts for Moms
• Gifts for Dads
• Gifts for Grandparents

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How to:

1. Navigate to your Rekisa Control Panel.
2. Access "Catalog" and then select "Categories".
3. Create a new category and customize subcategories according to your requirements.
4. Add relevant products to your designated categories.
5. Ensure gift card functionality is enabled in your store to facilitate hassle-free last-minute gifting purchases.

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